In 2017, one out of every five EU enterprises made sales using computer networks such as the Internet or other forms of electronic data exchange.
These electronic sales accounted for 17% of total turnover. Within the electronic sales, 7% of total turnover came from web sales.
Most of these web sales were made through the enterprises’ own websites or apps (6% of total turnover) and the remaining web sales (1% of total turnover) were via e-commerce marketplaces available on external websites or apps.
Among the EU Member States, the highest percentages of turnover realized through web sales were in Belgium and Ireland (both 15%). The Member States with the lowest proportion of total turnover from web sales were Bulgaria and Slovenia (both 2%).
Ireland had the highest proportion of web sales via e-commerce marketplaces (3%).
(Eurostat)
